Best Affordable Makeup Brands – E.l.f. Brow essentials

Drug store makeup is a black or white situation; you either hate it or you love it.

Believe me when I say, I don’t think I’m an overly persuasive person. But I do plan on unwrapping my thoughts about drug store makeup and in particular, why the ‘e.l.f.’ brand itself is one of the best affordable makeup brands out there.

This article will be quick and fluent and it’ll get straight to the point of why ‘e.l.f.’ eyebrow products win in every way.


…..meta. Ha.

Drug store who?

best affordable makeup brands

Drug store makeup never seems to get the credit it (sometimes) deserves.

I’ll be honest. There are some brands I walk past in angst because it either made my face break out or the packaging claimed so hard that it works but it just didn’t.

But we when look at the big picture, is it better to try out the cheaper makeup brands that probably costed you maybe $9 or $14, compared to the $30 to $52 you spent on more high end cosmetics?

Why yes, it truly is.

The best attribute about drug store makeup is that you’re always technically in the safe zone when testing different products.

Imagine being as impulsive as I am and purchasing a 50 dollar loose highlight by Laura Mercier and finding out months later that the Milani pressed powder highlight that came in a similar shade and costed me $10 works just as better??This is?preference.

Unfortunately, a lot of thee good drug store makeup brands don’t have flashy advertisements raging on Instagram or other forms of social media so they never really get the hype they deserve.?But ‘e.l.f’ takes the cake when it comes to products that work hard to make you feel the best and doesn’t put holes through your bank account, and I’m here to shed some light about it.

Especially when it comes to brows.

e.l.f. Cosmetics Ultra Precise Brow Pencil ?- $5

This brow pencil moves different because the formula is more dense and not as creamy as most brow pencils, which makes it much easier to brush out while shaping your brows as desired.

I use a pomade a lot on my brows, and as much as I love it, the downfall I always seem to run into is how the texture is so whipped. This makes it hard to have a pigmented brow with only one use.

So something as blunt?as this product is be super ideal.

This pencil works great for giving you depth and keeping your brows on point! But certainly not having you feel guilty about taking a trip to Sephora just to have a good brow day.

e.l.f. Cosmetics Instant Lift Brow Pencil?- $2

This really holds true to its name; gives you a quick instant lift with it?s exceptionally large spooly end and gives you that on-the-go advantage.

Hint hint, keep miss thing in your purse.

And she’s only $2? In thIS ECONOMY?



…..For all my Canadian readers, I’m sorry. These prices are American.

But it’s still cheaper than Miss ABH and I’m shaking.

e.l.f. Cosmetics Wow Brow Gel?- $4

I wasn?t big on brow gel until I gave in just once.

Now, I find it difficult to do my brows and not slap some on.

If you?re going to cop any brow gel, you?re going to want to make sure it?s this baby.

This holds so well and gives your brows so much dimension! And all for the same price of your daily cup of coffee. Man. The world can be really harsh, but this helps.

e.l.f. Cosmetics Lock On Liner and Brow Cream?- $4

Who doesn’t love a versatile product?

If a pomade lacks in dual application, then it’s going to make up for it in using it as an eyeliner!

This velvety formula goes hand in hand with any brow pencil, making it a comfortable and quick solution to the best brow day of your life.

And again, priced at $4?!

You would think I’m joking through out this entire post, but the only joke is that you haven’t purchased these products yet.



That’s all for now.

I hope this quick post was a little reminder that there’s always a cheaper solution to an expensive habit.

If you have any questions or comments, please feel free to leave them down below! 🙂



IG: emilykgruz



2 thoughts on “Best Affordable Makeup Brands – E.l.f. Brow essentials”

  1. Oh my god. No one ever talks about how good drugstore brands are! They?re so underrated. Especially E.l.F!!! We need more people talking about this! Yasssss

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